COLORS AND MARKETING

Some of these statistics have to do with the color of individual products, but they demonstrate very clearly the power color has in the minds of consumers. According to a recent KISSMetrics report:

  • 93% of consumers place color and appearance above other factors when making a buying decision.
  • 85% of shoppers state color as the primary factor in their decision to buy a product.
  • Brand recognition, which links directly to consumer confidence, is increased by 80% when the right colors are used.

What Does it Mean?

It’s important to know what specific colors mean to people. It’s been shown that certain colors invoke specific feelings in most people, so let’s see what colors really mean.

Yellow: Youthful and optimistic. Use it to grab attention. Usually not good as a background or primary site color.

Red: Energy. Creates urgency and increases heart rate. Good for appealing to impulse shoppers.

Blue: Creates feelings of trust and security. This is why many banks use it in their logos or marketing. Navy or dark blue  is used to market to the budget-conscious.

Green: Gives the impression of wealth. Relaxing and easy-going. Teal can be used to appeal to people on a budget.

Orange: Aggressive and excitement. Good for calls to action and impulse buying.

Pink: Feminine and romantic. Used to market to women and girls and traditional buyers.

Black: Powerful and sleek. Use it to market luxury products and appeal to impulse buyers.\

Purple: Soothing and calming. Often used to market anti-aging products.

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Positive Thinking Is a Way of Life

Positive Thinking Is a Way of Life

With a positive attitude we experience pleasant and happy feelings. This brings brightness to the eyes, more energy, and happiness. Our whole being broadcasts good will, happiness and success. Even our health is affected in a beneficial way. We walk tall, our voice is more powerful, and our body language shows the way we feel.

Positive and negative thinking are contagious.

We affect, and are affected by the people we meet, in one way or another. This happens instinctively and on a subconscious level, through words, thoughts and feelings, and through body language.

Is it any wonder that we want to be around positive people, and prefer to avoid negative ones?

People are more disposed to help us, if we are positive, and they dislike and avoid anyone broadcasting negativity.

Negative thoughts, words and attitude, create negative and unhappy feelings, moods and behavior. When the mind is negative, poisons are released into the blood, which cause more unhappiness and negativity. This is the way to failure, frustration and disappointment.

Positive Thinking Instructions and Advice

In order to turn the mind toward the positive, some inner work is required, since attitude and thoughts do not change overnight.

  1. Read about this subject, think about its benefits, and persuade yourself to try it. The power of your thoughts is a mighty power that is always shaping your life. This shaping is usually done subconsciously, but it is possible to make the process a conscious one. Even if the idea seems strange, give it a try. You have nothing to lose, but only to gain.
  2. Ignore what other people say or think about you, if they discover that you are changing the way you think.
  3. Use your imagination to visualize only favorable and beneficial situations.
  4. Use positive words in your inner dialogues, or when talking with others.
  5. Smile a little more, as this helps to think positively.
  6. Once a negative thought enters your mind, you have to be aware of it, and endeavor to replace it with a constructive one. If the negative thought returns, replace it again with a positive one. It is as if there are two pictures in front of you, and you have to choose to look at one of them, and disregard the other. Persistence will eventually teach your mind to think positively, and to ignore negative thoughts.
  7. In case you experience inner resistance and difficulties when replacing negative thoughts with positive ones, do not give up, but keep looking only at the beneficial, good and happy thoughts in your mind.
  8. It doesn’t matter what your circumstances are at the present moment. Think positively, expect only favorable results and situations, and circumstances will change accordingly. If you persevere, you will transform the way your mind thinks. It might take some time for the changes to take place, but eventually they will.
  9. Another useful technique is the repetition of affirmations. This technique is similar to creative visualization, and can be used together with it.

The other articles at this website, about the power of concentration, willpower, self-discipline and peace of mind, also contribute to the development of a positive mind, and are recommended for reading and practicing.

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Creating Smiles — Why It Matters

Not a singer, writer, or dancer? No problem. Experts say absolutely anyone can be creative, though different people may have different talents. “It really has to do with open-mindedness,” says Dr. Carrie Barron, co-author of “The Creativity Cure,” who says creativity applies to everything from making a meal to generating a business plan.

But whether creativity means whipping up a spinach soufflé or tap-dancing for a Broadway audience, experts say there’s a strong connection between creative expression and overall well-being. Key components of the creative personality, like novelty-seeking and perseverance, are also good predictors of life satisfaction. And it works both ways: People also tend to be most creative when they’re in a good mood, possibly because they don’t fixate on individual pieces of information and are able to think more broadly. And according to creativity researcher Dr. Shelley Carson, “Increases in positive mood broaden attention and allow us to see more possible solutions to creative problems.”

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Qualities of a Good Leader

Having a great idea, and assembling a team to bring that concept to life is the first step in creating a successful business venture. While finding a new and unique idea is rare enough; the ability to successfully execute this idea is what separates the dreamers from the entrepreneurs. However you see yourself, whatever your age may be, as soon as you make that exciting first hire, you have taken the first steps in becoming a powerful leader. When money is tight, stress levels are high, and the visions of instant success don’t happen like you thought, it’s easy to let those emotions get to you, and thereby your team. Take a breath, calm yourself down, and remind yourself of the leader you are and would like to become. Here are some key qualities that every good leader should possess, and learn to emphasize.

Honesty

Whatever ethical plane you hold yourself to, when you are responsible for a team of people, its important to raise the bar even higher. Your business and its employees are a reflection of yourself, and if you make honest and ethical behavior a key value, your team will follow suit.

Ability to Delegate

The key to delegation is identifying the strengths of your team, and capitalizing on them. Find out what each team member enjoys doing most. Chances are if they find that task more enjoyable, they will likely put more thought and effort behind it. This will not only prove to your team that you trust and believe in them, but will also free up your time to focus on the higher level tasks, that should not be delegated. It’s a fine balance, but one that will have a huge impact on the productivity of your business.

Communication

Knowing what you want accomplished may seem clear in your head, but if you try to explain it to someone else and are met with a blank expression, you know there is a problem. If this has been your experience, then you may want to focus on honing your communication skills. Being able to clearly and succinctly describe what you want done is extremely important. If you can’t relate your vision to your team, you won’t all be working towards the same goal.

Training new members and creating a productive work environment all depend on healthy lines of communication. Whether that stems from an open door policy to your office, or making it a point to talk to your staff on a daily basis, making yourself available to discuss interoffice issues is vital. Your team will learn to trust and depend on you, and will be less hesitant to work harder.

Sense of Humor

If your website crashes, you lose that major client, or your funding dries up, guiding your team through the process without panicking is as challenging as it is important. Morale is linked to productivity, and it’s your job as the team leader to instill a positive energy. That’s where your sense of humor will finally pay off. Encourage your team to laugh at the mistakes instead of crying. If you are constantly learning to find the humor in the struggles, your work environment will become a happy and healthy space, where your employees look forward to working in, rather than dreading it. Make it a point to crack jokes with your team and encourage personal discussions of weekend plans and trips. It’s these short breaks from the task at hand that help keep productivity levels high and morale even higher.

Confidence

There may be days where the future of your brand is worrisome and things aren’t going according to plan. This is true with any business, large or small, and the most important thing is not to panic. Part of your job as a leader is to put out fires and maintain the team morale. Keep up your confidence level, and assure everyone that setbacks are natural and the important thing is to focus on the larger goal. As the leader, by staying calm and confident, you will help keep the team feeling the same. Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling. The key objective is to keep everyone working and moving ahead.

Commitment

If you expect your team to work hard and produce quality content, you’re going to need to lead by example. There is no greater motivation than seeing the boss down in the trenches working alongside everyone else, showing that hard work is being done on every level. By proving your commitment to the brand and your role, you will not only earn the respect of your team, but will also instill that same hardworking energy among your staff. It’s important to show your commitment not only to the work at hand, but also to your promises. If you pledged to host a holiday party, or uphold summer Fridays, keep your word. You want to create a reputation for not just working hard, but also be known as a fair leader. Once you have gained the respect of your team, they are more likely to deliver the peak amount of quality work possible.

Positive Attitude

You want to keep your team motivated towards the continued success of the company, and keep the energy levels up. Whether that means providing snacks, coffee, relationship advice, or even just an occasional beer in the office, remember that everyone on your team is a person. Keep the office mood a fine balance between productivity and playfulness.

English: Think positive

If your team is feeling happy and upbeat, chances are they won’t mind staying that extra hour to finish a report, or devoting their best work to the brand.

Creativity

Some decisions will not always be so clear-cut. You may be forced at times to deviate from your set course and make an on the fly decision. This is where your creativity will prove to be vital. It is during these critical situations that your team will look to you for guidance and you may be forced to make a quick decision. As a leader, its important to learn to think outside the box and to choose which of two bad choices is the best option. Don’t immediately choose the first or easiest possibility; sometimes its best to give these issues some thought, and even turn to your team for guidance. By utilizing all possible options before making a rash decision, you can typically reach the end conclusion you were aiming for.

Intuition

When leading a team through uncharted waters, there is no roadmap on what to do. Everything is uncertain, and the higher the risk, the higher the pressure. That is where your natural intuition has to kick in. Guiding your team through the process of your day-to-day tasks can be honed down to a science. But when something unexpected occurs, or you are thrown into a new scenario, your team will look to you for guidance. Drawing on past experience is a good reflex, as is reaching out to your mentors for support. Eventually though, the tough decisions will be up to you to decide and you will need to depend on your gut instinct for answers. Learning to trust yourself is as important as your team learning to trust you.

Ability to Inspire

Creating a business often involves a bit of forecasting. Especially in the beginning stages of a startup, inspiring your team to see the vision of the successes to come is vital. Make your team feel invested in the accomplishments of the company. Whether everyone owns a piece of equity, or you operate on a bonus system, generating enthusiasm for the hard work you are all putting in is so important. Being able to inspire your team is great for focusing on the future goals, but it is also important for the current issues. When you are all mired deep in work, morale is low, and energy levels are fading, recognize that everyone needs a break now and then. Acknowledge the work that everyone has dedicated and commend the team on each of their efforts. It is your job to keep spirits up, and that begins with an appreciation for the hard work.

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A Powerful Logo

Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design and your branding.

  • It should be distinctive and easy to spot at a glance.
  • The visuals and imagery should be appropriate for your company.
  • It should work in harmony with your company name.
  • Your logo should always be created in an legible font.
  • And finally, the logo should look great in black and white as well as color.

These are the basics. During the logo design process, every single part of the process should be carefully thought about and experimented with. For example, did you know that even the font that you choose can help customers form an opinion of the service they may receive at your company?

Color should also be a major decision regarding your logo. There are many color theories that prove that color can seriously affect the viewers desire, trust and willingness to use a particular business.

For example law and financial companies tend to favor strong powerful colors to project trust and stability. Natural health companies favor green to show the vibrant, earthy nature connection.

Choose a logo created by a professional designer that understands the important factors of logo design to fit you with a logo that works for your company and brand. You will be more likely to be remembered and recognized by your existing and potential customers and build confidence in buyers that they are choosing the business that is right for them.

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Social Media Etiquette Check-list

  1. Should I target a specific audience with this message?
  2. Will anyone really care about this content besides me?
  3. Will I offend anyone with this content? If so, who? Does it matter?
  4. Is this appropriate for a social portal, or would it best be communicated another way?
  5. How many times have I already posted something today? (More than three can be excessive.)
  6. Did I spell check?
  7. Will I be okay with absolutely anyone seeing this?
  8. Is this post too vague? Will everyone understand what I’m saying?
  9. Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for these purposes?
  10. Am I using too many abbreviations in this post and starting to sound like a teenager?
  11. Is this reactive communication or is it well thought-out?
  12. Is this really something I want to share, or is it just me venting?

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8 Reasons to Have a Responsive Web Design

With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage, via games, apps, social media, and websites, it is now essential that your business website is mobile friendly, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

8 Reasons to Have a Responsive Web Design

  1. Mobile Usage Is On The Rise
  2. Shopping On Mobile Devices Is Steadily Growing
  3. Social Media Increases Mobile Visitors
  4. Responsive Sites Improve SEO Rankings
  5. Responsive Designs Adapt To Multiple Devices Sizes
  6. One Site Is Easier To Manage And Increase ROI
  7. Responsive Sites Provide A Better User Experience
  8. A Better Bathroom Experience – 75% of Americans bring their phones to the bathroom!

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Choosing the Right Color…

Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional materials, including your logo and product packaging. As much as possible, the color you choose should set you apart, work with your industry and image, and tie to your brand promise. It should also take into account color psychology, which is fairly complex. Colors can mean different things depending on the culture, situation and industry. However, in U.S. advertising at least, studies suggest some universal meanings:
Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Strongly associated with the sky and sea, blue is serene and universally well-liked. Blue is an especially popular color with financial institutions, as its message of stability inspires trust.
Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. This visceral response makes red aggressive, energetic, provocative and attention-grabbing. Count on red to evoke a passionate response, albeit not always a favorable one. For example, red can represent danger or indebtedness.
Green: In general, green connotes health, freshness and serenity. However, green’s meaning varies with its many shades. Deeper greens are associated with wealth or prestige, while light greens are calming.
Yellow: In every society, yellow is associated with the sun. Thus, it communicates optimism, positivism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.
Purple: Purple is a color favored by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.
Pink: Pink’s message varies by intensity. Hot pinks convey energy, youthfulness, fun and excitement and are recommended for less expensive or trendy products for women or girls. Dusty pinks appear sentimental. Lighter pinks are more romantic.
Orange: Cheerful orange evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, orange is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.
Brown: This earthy color conveys simplicity, durability and stability. It can also elicit a negative response from consumers who relate to it as dirty. Certain shades of brown, like terracotta, can convey an upscale look. From a functional perspective, brown tends to hide dirt, making it a logical choice for some trucking and industrial companies.
Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.
White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.
All the colors above can be categorized into two basic categories: warm and cold. In general, warm colors, like red and yellow, send an outgoing, energetic message, while cool colors, like blue, are calmer and more reserved. However, brightening a cool color increases its vibrancy and reduces its reserve.

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